http://www.denverpost.com/food/ci_21523965/mcdonalds-new-menu-item-calorie-counts
McDonald's new menu item: Calorie counts
Posted: 09/12/2012 07:09:23 AM MDT
September 12, 2012 6:35 PM GMTUpdated: 09/12/2012 12:35:54 PM MDT
By CANDICE CHOI AP Food Industry
WriterAssociated PressSeptember 12, 2012 6:35 PM GMTUpdated: 09/12/2012 12:35:54 PM MDT
NEW
YORK—McDonald's restaurants in the U.S. will soon get a new menu addition: The
number of calories in the chain's burgers and fries.
The world's biggest hamburger chain said Wednesday that it will post calorie
information on restaurant and drive-thru menus nationwide starting Monday. The
move comes ahead of a regulation that could require major chains to post the
information as early as next year.
"We want to voluntarily do this," said Jan Fields, president of McDonald's
USA. "We believe it will help educate customers."
In cities such as New York and Philadelphia where posting calorie information
is already required, however, Fields notes that the information has not changed
what customers choose to order.
"When it's all said and done, the menu mix doesn't change," she said. "But I
do think people feel better knowing this information."
The chain also plans to announce that its restaurants in Latin America, which
are owned by a franchisee, will start providing calorie information on menus
this spring.
McDonald's, based in Oak Brook, Ill., already posts calorie information in
Australia, South Korea and the United Kingdom.
The decision to post calorie information in the U.S. follows the Supreme
Court's decision this summer to uphold President Barack Obama's health care
overhaul, which includes a regulation that would require restaurant chains with
more than 20 locations to post calorie information. The timetable for carrying
out that requirement is being worked out.
Corporate Accountability International, which has urged McDonald's to stop
marketing its food to children, notes that the chain has fought efforts to
institute menu labeling in local jurisdictions in the past and said its latest
move was "certainly not voluntary."
The posting of calorie information isn't a magic bullet in fighting obesity
but could have a big effect over time, says Margo
Wootan
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